We're hiring for two roles in Fazer Bakery Finland

Marketing Specialist and Senior Marketing Specialist

At Fazer Bakery Finland, we're looking for two talented digital marketing professionals to join our marketing team. Whether your passion lies in creating engaging content and building digital communities, or in driving consumer engagement through strategic marketing, data and digital development, we'd love to hear from you. 

Our team is responsible for creating meaningful consumer and brand experiences across some of Finland's most loved bakery brands, including Reissumies, Puikula and Fazer Leipurit. Both roles play an important part in shaping how consumers experience our brands across digital channels and touchpoints. 

We are looking for curious, proactive and commercially minded professionals who thrive in a fast-paced environment and enjoy combining creativity, data and consumer understanding to create outstanding marketing. You are passionate about brands, embrace new technologies and digital trends, and enjoy working closely with colleagues, agencies and partners to bring ideas to life. Both positions are located in Vantaa, Finland, where we mainly work on-site. 

Marketing Specialist, Consumer Experience (fixed-term)

As a Marketing Specialist, Consumer Experience (Digital Marketing Specialist), you will join Fazer Bakery Finland’s Consumer Experience team and take responsibility for planning, producing and managing digital marketing activities and social media content for some of Finland's most loved bakery brands, such as Reissumies and Puikula. 

The role combines hands-on content creation (photography, video production and editing, graphic design and copywriting), social media planning and management, while supporting broader digital execution across websites, campaigns and influencer collaborations. The role also includes website and landing page maintenance, SEO support and digital channel optimisation, email marketing, MyFazer communications and consumer activities, digital activations, competitions and gamification initiatives, as well as performance monitoring, analytics and reporting. You will be a key contributor in bringing our brands to life across digital touchpoints while ensuring a consistent and engaging consumer experience. 

For this role we are looking for someone with 1-3+ years of digital marketing and/or content creation experience, strong understanding of social media platforms and content formats, hands-on content production skills, and an analytical mindset and interest in digital performance. We are expecting fluent Finnish and excellent English skills. This is a fixed-term full-time position until the end of May 2026. 

The base salary of this position is between 3 350 € – 4 100 € / month depending on the knowledge and professional experience of the selected candidate. 

Senior Marketing Specialist, Fazer Leipurit Shop-in-Shop Business (permanent)

As a Senior Marketing Specialist, you will take a key role in developing and executing digital marketing and go-to-market strategies for the Fazer Leipurit brand. You will be responsible for strengthening the brand across digital channels and act as the owner of the brand voice on social media, drawing inspiration from hand-baked artisan bread and the craftsmanship of over 700 artisan bakers. You will drive data-driven marketing, consumer dialogue, CRM activities and digital capability development while working closely with agencies and internal stakeholders.

In this role, you will lead digital marketing planning and execution for Fazer Leipurit and develop consumer engagement and loyalty initiatives through MyFazer and CRM activities. You will drive content and channel strategies across digital touchpoints and develop websites, online consumer experiences and e-commerce touchpoints. Data, analytics, CDP and marketing automation will be an important part of your planning and decision-making. You will also manage the social media strategy, content planning and consumer dialogue, and execute go-to-market activities for seasonal marketing activations and new product launches. Close collaboration with agencies and cross-functional stakeholders will be essential to delivering business impact.

For this role, we are looking for someone with several years of experience in digital marketing, consumer marketing or brand marketing, combined with a strong understanding of data-driven marketing and consumer engagement. You have experience with CRM, marketing automation and digital analytics, as well as a strong visual eye and an understanding of brand guidelines. Hands-on experience with Adobe Photoshop and InDesign is expected. You have a strategic mindset combined with the ability to execute hands-on, and strong stakeholder management and project leadership skills. We are expecting fluent Finnish and excellent English skills.

The base salary of this position is between 3 900 € – 4 400 € / month depending on the knowledge and professional experience of the selected candidate. This role is eligible for annual bonus plan (as confirmed each year separately by Fazer) with a target level earning potential of 10 % of annual salary.

Apply now to create experiences that matter

If you'd like to help shape the future of Fazer Bakery's iconic brands and engage consumers through meaningful experiences, we'd love to hear from you. Please submit your application by 13 September 2026.

Interviews will be held during week 38 at Fazer’s office in Vaarala, Vantaa.

Any questions? Please contact the hiring managers: 

• Marketing Specialist, Consumer Experience: Annika Paakkinen (Senior Manager, Marketing) by phone +358 50 404 3822, preferably on Thursday, 3 September, from 9–10 or Monday, 7 September, from 15–16.

• Senior Marketing Specialist, Shop-in-Shop Business: Henry Ahlavuo (Senior Manager, Marketing) by phone +358 50 555 6070, preferably on Friday, 4 September, from 13–14 or Thursday, 10 September, from 9–10.