Be part of our growth journey and join us as a

Senior Consumer Insight & Data Manager 

to strengthen our Marketing team and help shape the future of our iconic chocolate brands through actionable insights.

In this role, you will play a key part in supporting business and brand decision-making by turning consumer, shopper and market data into meaningful actions that drive growth.

Your key responsibilities include:

• Planning and leading annual consumer and market research activities for the Chocolate BU
• Managing and optimizing the insights and research budget
• Driving category understanding and insight-based growth strategies across markets
• Turning market data, consumer research and trends into clear, actionable insights
• Leading brand tracking, concept testing, trend research and market analysis
• Supporting brand and portfolio development with relevant consumer insights
• Facilitating insight workshops and supporting marketing, brand and innovation teams
• Managing POS and MMM data in collaboration with internal teams and external partners
• Acting as a trusted insight advisor to key internal stakeholders

You will work closely with brand managers, category leads, marketing leadership and the Group Consumer Insights team, as well as external research and data partners. You will report to the FC BU Head of Chocolate. This is a permanent role, located in Vantaa where we work mainly onsite at our office.

Why choose Fazer?

It starts with the people. You’ll be working in a supportive and welcoming environment, surrounded by colleagues who will inspire you to be your best. In this role, you will have the opportunity to influence business decisions, support innovation and help build brands that create meaningful moments for consumers.

What you’ll bring to the team?

You recognize the significance of customer focus and have insights into consumer preferences and market trends. This role requires a comprehensive understanding of consumer insights, research experience, and a strong passion for tracking trends and proven ability to translate research and data into business-relevant actions and recommendations. It is preferred that you possess 5-10 years’ experience of working in a marketing insight position with focus on insight generation and foresight to support marketing and sales, and you have hands-on experience with analytics and research tools such as SPSS, Excel (advanced), SQL, Power BI and/or Tableau, and survey platforms (e.g., Qualtrics or similar) and panel/market data sources (e.g., NielsenIQ, Kantar). Experience working with POS data and marketing mix modeling (MMM) inputs is considered an advantage.

We value teamwork - you are an effective team player with experience in a matrix organization and managing multiple stakeholders and presenting insights to different audiences. You are comfortable working with market data, brand tracking, POS/MMM inputs and linking analysis to decisions and have strong project management skills. Strong communicational skills in English are must (other languages are a plus).

Apply now to create moments that matter. 

Please leave your application no later than Sunday May 10th. 

For further information, please contact Aaron Barsness, EVP Chief Marketing Officer, by email at  [email protected]. 

Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong more than 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to more than 40 countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2024, Fazer Group had net sales of 1,200 million euros. 

Northern Magic. Made Real.